The 50-day, 8000-mile Journey Of Discovery

kazakhdesertOn the 50-day Journey of Discovery from Birmingham to Beijing, a team of four Land Rovers took on more than 8,000 miles of varied terrain through 13 different countries, revealing some unique and fascinating stories with the aim of raising £1m for the International Federation of Red Cross and Red Crescent Societies in the process…

“Yeah, we’ve made it,” crackled a voice over the radio, peaking with relief after a nerve-wracking 72 hours of driving in one of the world’s most remote and rugged regions. For one of the most epic and ambitious modern-day overland journeys, this was a truly monumental moment.

The high-alpine pass into China had been blocked by snow for days, impassable even to the hardiest of off-road vehicles. With no other route through, the team’s target – the bright lights of the Beijing Motor Show – was slipping, and time was ticking.

It was with a justifiable cry of relief, then, that China finally rolled beneath the wheels of the four Land Rovers on the Journey of Discovery and this 13-country flash-tour through a mix of urban and off-road destinations – which demonstrated the fascinating diversity of the world we live in – was on the home straight at last.

It was ironic, too, that the very thing that had been blocking the path into China had been directly related to the very first story on this ‘journey of discovery’.

After rolling out of the Geneva Motor Show, the first stop was the Aosta Valley, where the team joined the experts from the Pila resort to discover the technique to protecting the slopes from avalanches. There, polar explorer Ben Saunders and cameraman Johno Verity – an avalanche survivor – watched as the kaboom of 20kg of explosives triggered a perfectly controlled avalanche, removing a threatening snow cornice before it become a danger.

It was a dramatic start, and after a stint of ice driving in Austria and a tour of the cultural European cities of Milan, Saltsburg, Vienna and Budapest – travelling with a police escort through Heroes Square – it was onto even more gritty stuff, as the first week ended with a haunting trip to Chernobyl.

More than 25 years since the world’s worst nuclear accident, this was the first private vehicle trip allowed into the 30km exclusion zone, and the peeling paint and sagging ceilings of buildings in the ghost town of Pripyat, once home to 50,000 young working professionals, showed a snapshot of a life destroyed.

With people filtering back, there is hope that one day the town may breathe again – and that was a story repeated time and again, in different situations, all the way along this intriguing route.

The Ukrainian cities of L’Viv, Kiev and Odessa were next up, passing by with visits to a Hogwarts-style pharmacy museum of potions and lotions; a micro miniatures museum with a 400-piece gold model ship smaller than a fingernail; and the Odessa Steppes, where a late decision by the crew to avoid damaging the famed walkway halted a planned descent.

The wheels then rolled into a former submarine shelter, carved deep into a mountain beside the Black Sea in Balaklava. Such a crucial part of the Soviets’ Cold War armoury, the entire town was taken off the map for more than 35 years and driving through the curved tunnels, designed to deflect accidental blasts from nuclear missiles once stored inside, revealed the stories behind a secret old world, now replaced by luxury yachts in the harbour outside.

En-route to Moscow, up a slithering snow-covered driveway, the enthralling Mikhail Krasinets revealed a glimpse into Soviet automotive history through his incredible 300-strong collection of cars, with the modern Discovery off-roaders driving alongside an ancient Soviet equivalent.

In Moscow itself, an exclusive visit to the Kremlin was followed by a unique tour of the city’s sights with a former dancer from the Bolshoi Ballet, before the route into the awaiting ‘Stans’ was completed with a visit to the mighty statue of Mother Russia in Volgograd – soon to be the subject of a major motion picture under its former name of Stalingrad.

From there on in, the Journey took a twist and went into the wild as the highways turned to potholed roads; urban streets were replaced by remote desert outposts; slick border crossings lengthened into the night; and temperatures, which had been chilled for most of the journey, plummeted to new lows.

Meeting a rare mix of camels and heavy-duty lorries, the vehicles covered long distances, stopping at truck stops where the fresh fish gutted and sold out back often seemed easier to obtain than the precious fuel needed to keep the journey going.

Eventually, the team made it to the Aral Sea, where long abandoned rusting boats sit on a gargantuan seabed created by the chronic over-demand on its feeder tributaries 50 years ago. Again, in a story of recovery, local inhabitants now fish a tiny re-filled lake, their catch used to re-populate another new region in an effort to re-establish the ruined eco system.

In stark contrast, the cultural jewel of the Savitsky Museum in Nukus, deep in the Uzbekistan desert, offered the chance to explore a collection of over 90,000 avant-garde Soviet artworks, saved from destruction through years of hiding from the KGB.

From here, Islamic architecture spread far and wide as the Silk Road and Spice Route rolled out towards China, with Bukhara ‘spice master’ Mirfayz – whose family have traded in the same town for generations – handing out health teas and Uzbekistan’s most famous pop star, ‘Karen’, providing a unique glimpse of Tashkent on the route through.

As the temperature rose and the flat arid plains turned to rolling grass and snow-capped mountains, the roads became rutted and it was a challenging drive to Lake Issyk Kul, where an old Soviet Spa in Cholpon-Ata, once a closed shop but now the region’s equivalent of Ibiza, offered a clinical conditioning experience far from the typical Western health hubs.

And so, heading south, after more than 6,000 miles, came the obstacle at the final border.

The 3,752m Torugart Pass came so close to repeating the route-blocking issues that forced the original Land Rover overland expedition in 1956 to re-direct to Singapore that it was a welcome relief to reach Turpan, the first main stop in China, and take a tour of an ancient Chinese winery that is forging ahead in a new and increasingly eager market.

But it says something about the incredible size of China – a thriving nation and a growing market for the likes of Land Rover -that almost 2,000 story-filled miles still remained.

The dunes of the Taklamakan Desert presented a playground of adventure with China’s most adventurous off-road driving club before the Great Wall offered a clear path to follow all the way to Beijing, via China’s biggest sand ski resort and a bizarre raft race on vessels floated by whole sheep skins on the Yellow River.

And when the wheels of the one millionth Land Rover Discovery rolled along the infamous tarmac of Tiananmen Square, it was mission complete. Without a scratch, but caked in the dirt of adventure, this one-in-a-million journey was over.

Follow us on our journey and please help us reach our target.

Find out more at www.landrover.com/million

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Land Rover At The Beijing Motor Show

beijing_motor_show_1_millionth_discovery

  • Global debut of the Range Rover Evoque Special Edition with Victoria Beckham
  • One Millionth Land Rover Journey of Discovery expedition ends at Beijing Motor Show
  • Asian debut for Land Rover Defender DC100 Concept car
  • Range Rover Sport and Land Rover Discovery 4 HSE Luxury Limited Editions on display

Land Rover has showcased its strongest ever product portfolio on the first day of the 2012 Beijing Motor Show. In addition to the brand’s 2012 line-up which included limited editions of both the Land Rover Discovery and Range Rover Sport, Land Rover introduced the Range Rover Evoque Special Edition with Victoria Beckham; an exclusively designed addition to the Evoque line-up. Also appearing at the show highlighting the capability of the Land Rover brand was the 1 Millionth Land Rover Discovery, having come to the end of its epic journey, sitting alongside the DC100 Defender Concept.

The Range Rover Evoque Special Edition with Victoria Beckham took centre stage at the Beijing Motor Show, created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.

Victoria was appointed Creative Design Executive in July 2010. She has worked with the Land Rover design team under the direction of Design Director Gerry McGovern over the past 18 months to create her Special Edition.

Gerry McGovern, Director of Design, Land Rover explained: “The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.”

Victoria Beckham said: “I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I’ve always driven a Range Rover, for me they are the epitome of quality and luxury.”

In addition to this announcement, Land Rover’s biggest modern-day overland expedition, the Journey of Discovery, reached the finish line with the 1 Millionth Discovery arriving in perfect time to appear at the Beijing Motor Show.

Appearing in Beijing in an unwashed state after a Journey that took over 50 days, covered more than 8,000 miles, and passed through 13 countries over challenging terrain ranging from snow in the Alps to sun-baked sand dunes in the Taklimakan Desert, the fundraising continues with the aim of raising £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). Find out more at www.landrover.com/million

John Edwards, Land Rover Global Brand Director said: “This has been a very relevant journey for Land Rover, taking such a landmark vehicle from its birthplace to one of our fastest growing markets and showcasing it in all terrains.

“We are delighted to see the Journey reach its physical target in Beijing and we are equally delighted with the response to the fundraising cause. We will be continuing the push to reach or exceed our target right up to the end of May.”

The striking Firenze Red DC100 Concept car also made its Asian debut, exploring the potential design direction for the future of the iconic Land Rover Defender. A new Defender is intended for launch in the middle of this decade.

Two limited edition models complete the line-up – the Range Rover Sport and the Discovery 4 HSE Luxury Limited Editions -further highlighting the breadth and strength of the Land Rover brand. These limited editions offer customers a combination of luxurious interior appointments and a distinctive new exterior look.

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Range Rover Evoque Special Edition with Victoria Beckham

range_rover_evoque_se_with_victoria_beckhamThe Range Rover Evoque created the premium compact SUV segment since going on sale in September 2011. Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover.

Thanks to its unique combination of dramatic design underpinned by the brand’s core credentials of capability and luxury, 70% of customers are new to the SUV segment and the Land Rover brand.

Personalisation has formed a key part of the Range Rover Evoque’s appeal. Each of the three standard trim levels – Pure, Prestige and Dynamic – can be further individualised with a huge range of options from alloy wheel designs and contrasting roof colours to 16 ‘Designer Choice’ interiors.

Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.

Gerry McGovern, Director of Design, Land Rover explains: “The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.

“Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual ‘Britishness’ makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing”.

Victoria Beckham said: “I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I’ve always driven a Range Rover, for me they are the epitome of quality and luxury.

“For me you should feel luxury. My brand is known for quality and workmanship and so is Land Rover. So for me it felt like the perfect collaboration.”

  • A collaboration between British fashion designer Victoria Beckham and the Land Rover Design team, led by Gerry McGovern
  • Range Rover Evoque Special Edition four-seat coupé featuring bespoke luxury and sporting details
  • Finest quality materials and craftsmanship
  • First ever Land Rover to feature exclusive hand-finished matt paint
  • Santorini gloss black detailing contrasts with stealth-like paintwork
  • Unique 20″ gloss black forged alloy wheels with rose-gold accents
  • Rose-gold plated grille surround and badging
  • Soft vintage inspired tan semi-aniline leather interior seats with hand-finished feature stitch, semi-aniline leather door inserts, armrests and cubby lid.
  • Exclusive rose-gold plated interior accents
  • Unique and ultra-luxurious mohair floor mats and microsuede headlining
  • New interior trim materials include Grand black lacquers veneers, textured aluminium and soft-feel black paint
  • Bespoke four-piece leather luggage set
  • Hand-sewn leather wallet for owner’s manual signed by Victoria Beckham
  • Powered by the lightweight, all-aluminium 240PS 2.0-litre petrol engine
  • Four-wheel drive and Land Rover’s award-winning Terrain Response® system.
  • Limited to a maximum of 200 vehicles worldwide with first vehicles allocated to Chinese customers
  • Range Rover Evoque Special Edition will be hand-finished by Land Rover’s Engineering to Order division (ETO)
  • Indicative pricing is from £79,995 (GBP)
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Range Rover Evoque Named Women’s World Car Of The Year 2012

range-rover-evoque-worldThe Range Rover Evoque has been named Supreme Winner of the Women’s World Car of the Year 2012, as well as the top-ranked model in the luxury car category. This latest success sustains the exceptional acclaim with which Evoque has been greeted around the world, reflected in more than 110 separate honours.

The Women’s World Car of the Year is judged by a panel of 17 women motoring writers from around the world. Each vehicle considered for an award is rated according to criteria which reflect issues that are important to women car buyers. These include practical elements, such as safety, the amount of storage space, child-friendliness, environmental performance and value for money, and also elements such as design aesthetics.

Having achieved the highest marks in the luxury car section, the Range Rover Evoque went on to be named their Car of the Year. Although the results have been announced this week, official presentation of the trophy to Land Rover will take place at the Paris Motor Show in September.

Responding to the news of this latest honour, John Edwards, Land Rover Global Brand Director said: “The Women’s World Car of the Year title further reflects the great market reach of Evoque. Across the world, women are a customer base in their own right, so it is vital for any manufacturer to ensure their products meet their preferences and requirements.

“As a vehicle designed, engineered and built in Britain, the Range Rover Evoque continues to demonstrate its world-class appeal. We are delighted that as well as the 111 honours it has received for its design, engineering and performance, it has proved just as successful in terms of excellent global sales.”

  • Range Rover Evoque receives global honour:announced asSupreme Winner of the Women’s World Car of the Year 2012
  • Award judged on female-focused criteria: panel of 17 worldwide women motoring writers judge Evoque to be best model with regard to women’s car purchasing priorities
  • Further independent acclaim for Evoque’s multi-dimensional appeal:dynamic new Range Rover has received more than 110 global awards
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Journey Of Discovery: Into China

Journey-Of-Discovery-Into-ChinaA weekly round-up of events on the road as Land Rover’s Journey of Discovery travels 8,000 miles from Birmingham to Beijing, uncovering a unique selection of stories en-route. The trip aims to raise £1m for the International Federation of Red Cross and Red Crescent Societies.

After the uncertainty of its final border crossing due to avalanches, the Journey of Discovery entered China. The roads varied from the tarmac of National Road 314 to the rugged terrain of the Taklamakan Desert. Its name ominously translates to read: ‘go in and you will never come out’.

Where there’s deserts there’s always some racing, and the Journey of Discovery met a group of around 200 petrolheads from the Xinjiang Extreme Rallying Society. The region is increasingly being seen as one of the world’s top off-road driving locations. Terrain Response turned to the correct setting saw the Land Rover Discoverys tackle the dunes, proving once again their breadth of capability.

Unlikely as it sounds for a desert the Journey of Discovery encountered rain in Taklamakan. The persistent rain, loaded with Taklamakan sand covered the vehicles with a mottled marble ochre-like film. Sand storms filled the gaps between the rain, leaving the Journey of Discovery to fight dust devils and poor visibility.

One consolation was the wide open road, National Road 314 between Aksu and Korla having recently been transformed to a new, glass smooth four-lane highway – the infrastructure no doubt a result of China’s exploration of the area for oil and gas.

Next stop for the Journey of Discovery was Turpan where sultana and raisins are big business. One local company claims to shift 15,000 tonnes a year. Situated some 50 metres below sea level, the Journey of Discovery had dropped nearly 4,000m in altitude to get here from the highs of the Torutgart Pass which preceded its entry into China. With grapes being grown for the sultana and raisin industry it’s no surprise to find a sideline in wine, and quite a sideline too – the Turpan Loulan Wine Industry Co producing 6.65 million bottles.

Pre-sunrise starts aren’t new to the team on the Journey of Discovery, so with alarms set early the crew woke in the dark to cover the 280 miles from Hami to Dunhuang. There the Journey of Discovery team would meet up and join some celebrations with another Land Rover expedition.

The ‘Never Stop Discovering’ journey saw 12 Land Rover Discoverys travel in convoy from cosmopolitan Shanghai on China’s eastern seaboard, to the high-altitude Tibetan capital of Lhasa. Covering 5,000 miles the trip was celebrated by a gala dinner, with a traditional Chinese tea ceremony and some dazzling entertainment including Chinese folk singer and songwriter Sa Ding Ding.

A further highlight for the Journey of Discovery crew was the surprise and incredibly generous donation cheque of ¥2,471,600.00 RMB (approx. £246,000) to the Journey of Discovery’s £1m fundraiser for the International Federation of Red Cross and Red Crescent Societies’ water sanitation project in Uganda.

The Journey of Discovery also enjoyed the company of Wong How Man and Professor Zhang Fan of the China Exploration and Research Society (CERS). Wong How Man is Founder of the China Exploration and Research Society (CERS) and has been listed in Time magazine in ’25 Asian Heroes: China’s most accomplished living explorer’. CERS explores remote regions of China to conduct multi-disciplinary research and conserve nature and culture. It also seeks to educate through its results and findings.

To enable them to reach such remote, difficult locations, CERS’ fleet of expedition vehicles consists of nine Land Rovers – a mixture of Discovery and Defender vehicles. Wong How Man fully understands what these rugged vehicles are capable of in extreme conditions.

“I imported my own Defenders in 1993 and since then we’ve been using Land Rovers as our vehicle of delivery to some of the most remote desert terrain in China,” Wong said.

“I use Land Rovers because they are by far the most versatile vehicles in terms of carrying capacity, range, off-road capability…all that combines together, and that’s why I made my choice. Of course, I just love the look, too.”

Despite 43 days worth of road dust and grime, the Land Rover Journey of Discovery reached a significant milestone on its arrival in Jiayuguan. Located in the Gobi Desert, Jiayuguan is the most westerly point on China’s iconic Great Wall, and a gigantic yellow-stone fort, built in the 14th century during the Ming Dynasty, marks its terminus. The Journey of Discovery will follow the iconic landmark’s path as it spends its final few days on the road to Beijing, arriving in just a few days.

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